Digital Marketing Officer

at ActionAid
Published June 12, 2022
Location Abuja, Nigeria
Category Marketing  
Job Type Full Time  

Description

 

Job Purpose:

 

The post holder will provide technical digital marketing support to deal with data and system management tasks. S/he will take responsibility for administration and data management on the Customer Relationship Management (CRM) database as well as provide technical support and assistance to the Resource Mobilisation & Innovations unit.

 

Specific Responsibilities:

 

Communication and Working Relationships:

 

Report regularly to the Fundraising Coordinator, regarding the on-going maintenance of admin systems for the fundraising program - and to raise any specific issues which might occur.

Maintain good communication with the Finance team to ensure an efficient banking process, including the reconciliation of web-based payments, and accurate income reporting.

Work closely with the Fundraising team to plan the management of donor/member communications and events to increase retention.

Administration:

 

Maintain accurate data entry and data management for the fundraising program using the Fundraising CRM database, including setting up new memberships and donor records Manage the monthly reconciliation of regular (Direct Debit) and one-off donations, payments, working closely with the finance team.

Setting up triggers and workflows for executing email marketing campaigns. Implement a/b testing procedures, segmentation, manage calendarization and development of compelling creative and content that drives results.

Increase Onsite/Off site visibility for ActionAid:

 

Manage and optimize Pay-per-click (PPC) campaigns across search sites (e.g. Google) and Social Networking sites (Facebook, LinkedIn, Google+ and Twitter). Drive traffic to ActionAid website using relevant meta tags/keywords to increase visibility on the Search Engine Results Page.

Build Offsite visibility on Social Networking sites (Facebook, LinkedIn, Instagram and Google+) by engaging our target audience with case studies of ActionAid’s interventions.

Create a wide range of innovative graphics and layout for fundraising engagement online and offline.

Produce short videos for donor engagement and fundraising. Work closely with web services team to provide structured site analysis, functionality, evaluate site architecture, implement ongoing keyword generation, create search-friendly content and develop link-building strategies

Monitor and evaluate social media engagement from Twitter, Facebook and other relevant sites using analytics software, such as Google Analytics, Hootsuite and their campaign dashboards as well as discussions across communities, social networks & blogs

Work to increase followers and likes on ActionAid Community Sponsorship Facebook page

Source content for the website/blog and social media engagement,

Plan, promote and implement email campaigns for special events.

Collaborate with the supporter marketing and communication teams to design and deploy digital/Face to Face marketing strategy and engagement based on analysis of user behaviour from posts and feedback mechanisms

Drive conversion and optimize user funnels from the website and social media.

Handle community sponsorship electronic and digital Marketing for online and other appropriate platforms.

Monitor and update all social media with streaming of AAN events

Monitor and report on database of community sponsorship supporters

Monitor and Liaise with payment gateway companies (Paystack, Interswitch) on all donations-electronic channels.

Monitor & Ensure funds donated by sponsors transmitting through 3rd party payment application reconcile with bank records.

Monitor and reconcile the two databases from web platform donation and Bank recorded donations

Optimisation of all ActionAid web platforms

Monitor and ensure the propagation and speed rendering of all web applications

Support to drive followership on the MILMAP web

 

How to apply

 

Application form should be sent in an MSWord attachment. Only electronically submitted forms will be considered. Submitted CVs will be disregarded.

 

Subject line of emails must state clearly, job title of position applied for and location e.g. Digital Marketing Officer - Abuja.

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