Main Objective of the Role

The Head of Communication plays a central role in defining and implementing ASF’s external communication strategy in order to:

 Increase the organization’s visibility and credibility;
 Diversify and grow the base of private and individual donors;
 Restore and strengthen internal communication and team cohesion across multiple countries.

This position combines strategic vision, operational leadership, and team management, with a strong focus on external influence and organizational sustainability.

Position within the organisation

 Reports directly to the Executive Director
 Member of the Management Committee
 Lead a communication team of 2 people (in two different countries)
 Oversees 1 to 4 interns per year, and potentially student fundraisers

Key Responsibilities

A. Strategic Communication and Positioning

 Define and promote ASF’s unique added value (holistic human rights approach, legal expertise, grassroots presence) in collaboration with experts and direction (country, region and coordination) ;
 Lead impactful external communication aligned with ASF’s advocacy goals;
 Ensure visibility of field activities and human rights violations;
 Integrate the Human Rights-Based Approach (HRBA) into all communications;
 Contribute to ASF’s advocacy strategy and public positioning.

B. Communication for Fundraising

 Design and implement targeted communication campaigns to support individual and private fundraising;
 Develop tailored messaging for various audiences (Belgium, Europe, Sub-Saharan Africa, Mediterranean);
 Create compelling materials (flyers, visuals, forms, digital content, etc.);
 Organize fundraising events during professional gatherings (legal forums, conferences, etc.);
 Define timelines and indicators for short- and medium-term monitoring.

C. Departmental Leadership

 Lead and structure the communication department;
 Clarify team roles and responsibilities;
 Set individual objectives and support professional development;
 Collaborate with HR on recruitment (interns, students, etc.);
 Ensure consistency between communication, advocacy, and fundraising efforts.

D. Internal Communication and Organizational Cohesion

 Restore smooth and effective internal communication between teams;
 Strengthen team engagement with ASF’s mission and vision;
 Actively participate in annual strategic retreats;
 Oversee production of the annual report and other internal documents;
 Support governance and community life (connection-building, member engagement, etc.).

Please send your CV, cover letter, and availability, mentioning “Head of Communication” in the subject line