Position Overview

MiCT seeks a Media Monitoring & Evaluation Consultant with expertise in media impact analysis, audience analytics, and monitoring of transitional justice narratives. The consultant will design and implement a comprehensive M&E framework to track media reach, content performance, and social impact throughout the seven-month project.

The approach will combine quantitative data analysis (media metrics, audience engagement, reach) and qualitative assessment (narrative framing, reconciliation relevance, content quality) to evaluate how effectively the project contributes to peacebuilding and dialogue objectives.

Key Responsibilities

Design and oversee the project performance measurement framework (PMF) aligned with donor indicators, including baseline data, data collection tools, and monthly progress tracking.
Develop and implement the media monitoring and audience analytics strategy, including metrics from websites, broadcast channels, and social media platforms.
Conduct real-time monitoring of news sites, blogs, and social media to assess audience engagement, reach, and sentiment.
Analyze audience behaviour, including engagement metrics, sentiment analysis, content sharing, and audience demographics.
Assess the quality and framing of media outputs related to transitional justice, reconciliation, and conflict sensitivity.
Work closely with MiCT’s project team and media mentors to ensure M&E tools are properly implemented and data is consistently collected.
Support data-driven learning, providing insights to improve editorial quality, messaging effectiveness, and audience engagement.
Conduct key informant interviews and lessons-learned sessions to capture qualitative impact on participants and audiences.
Develop and maintain participant feedback systems.
Prepare midterm and final M&E reports summarizing both qualitative and quantitative findings.
Required Qualifications
Advanced degree in journalism/media, political or social sciences, transitional justice, statistics, or a related field.
Minimum 4 years of experience in Monitoring & Evaluation, preferably within media development, communication, or peacebuilding projects.
Demonstrated experience in media and audience analytics (e.g., social media insights, website metrics, SEO, engagement analysis).
Proven ability to translate analytics into actionable insights for editorial and programmatic improvement.
Strong understanding of media ecosystems in conflict or post-conflict contexts, including conflict-sensitive reporting principles.
Experience in M&E for projects using Results-Based Management (RBM) approaches, including indicator design, data collection, and reporting.
Excellent research, data analysis, and reporting skills.
Fluency in English and Arabic (written and spoken).
Demonstrated cultural sensitivity, diplomacy, and ability to work both independently and collaboratively.

This position is based in Iraq and will be paid in IQD or USD in accordance with CBI policy in Iraq.

Please submit your application as a single PDF file (Cover Letter + CV in English). Applications must include your daily rate in IQD or USD and at least one sample of previous audience analysis, meta analysis or media monitoring work to be considered.