Senior Communications Manager

at HelpAge International
Published May 5, 2022
Location London, United Kingdom
Category Management  
Job Type Full Time  


Our Package


We offer flexible working, a competitive benefits package:


  • UK Grade E or equivalent according to location


  • Global team - Candidates can be based in any country in which they have the legal right to live and work and where HelpAge is able to employ and pay them legally.


  • Permanent, Full Time


  • 8.5% employer pension contribution


  • Employee Assistance Programme (EAP)


  • Opportunity to work for a leading organisation working with and for older people globally


We are looking for talent which thrives in collaborating with others (inside HelpAge International and beyond) and who can work in agile ways and across boundaries. We are seeking individuals, with an entrepreneurial mindset, who can work across diverse areas of our work, who can leverage both their unique expertise and deploy a wider range of experiences and competencies.


What you will do:

The key areas for impact/influence and responsibilities of the Senior Communications Manager – strategic communications and brand – include:


  • Support the Head of Communications by identifying and developing communications strategies and tactics to promote HelpAge’s objectives.


  • Scope and develop integrated communications strategies for key global events and projects – including the launch of reports and publications - ensuring plans are strategically aligned and timed to maximise impact.


  • Design and implement a website and social media strategy to grow HelpAge’s channels, building meaningful engagement.


  • Produce creative online and offline content using Adobe Suite programs, ensuring quality standards, compliance with brand style and impact.


  • Champion the use of innovative techniques and content, keeping up to date with developments in the communications field.


  • Hiring and managing creative agencies, designers, editors and video producers to support in generating new content.


  • Generate a wide range of copy, including straplines, case studies, scripts, social media posts, etc.


  • Lead on the management of the organisational brand strategy, overseeing the use of HelpAge's visual style and brand, and managing and developing brand guidelines.


  • Work closely with the Business Development department to ensure an integrated approach to fundraising and communications plans and activities so that opportunities are maximised.


This outlines the broad areas of responsibility in the role, but in collaboration with your colleagues you will be able to shape and design specific activities that are relevant at any point in time. We want you to work creatively to deliver impact and respond to relevant opportunities.


Let’s talk about you:


Key areas for impact, influence and responsibility


Essential skills, knowledge and experience


Person Specification


You love to use your creativity to deliver strategic impact, managing projects from concept to delivery. You are a social media maven and relish the power it offers to reach new audiences with inspiring messages. And you really think about those audiences and the best way to deliver a campaign that reaches them. You are hands on and able to handle every part of a project - but also a great collaborator, within your team and with colleagues across a globally dispersed organisation. And you really want to use your skills to make a positive difference to the lives of older people.


You will be someone with:


  • Experience of working on communications at national, regional and global levels.


  • Proven ability to devise and implement proactive campaigns or equivalent high-profile work, working as a journalist or communications specialist.


  • Track record of innovation and creativity in communications.


  • Excellent understanding of social and online media, including Search Engine Optimisation.


  • Ability to handle multiple projects and a variety of work simultaneously.


  • Ability to work effectively with a wide range of stakeholders across a variety of working contexts and environments; and to deliver to tight deadlines.


  • Excellent command of written English to produce high quality content.


  • Design skills and advanced knowledge of Adobe Creative Suite (InDesign, Premiere and Photoshop)


  • Skills in building colleagues’ capacity to generate content and use communications.


  • Language skills highly desirable.


In addition, as an HelpAge employee you are expected to:


  • Work collaboratively, building mutual trust and respect, with external organisations and partners to achieve our strategic aims and objectives; being accountable for the work you do together.


  • Adapt to new directions or opportunities arising within the organisation and in your work area; being flexible in your role, constantly using the feedback to learn more and evolve further.


  • Embrace a supportive, collaborative and highly inclusive environment where everybody feels supported, respected and engaged


  • Extend HelpAge’s reach and impact, by creating and identifying new business development opportunities and building relationships with new partners.


  • Lead and promote a culture of including the voices of older people across our support, convening and thought leadership roles, in a way that is transformative, empowering and highly inclusive of those marginalized by gender, economic status, disability and other factors of discrimination.


The Organisation


HelpAge International is entering into an exciting phase of its evolution as we fundamentally transform what we do, how we do it and how we are organised. Driven by our commitment to the localization agenda, we are evolving the way we partner and deliver value at the country and local level. In the coming 3 years, we will localize our country offices and programmes, and develop new and diverse forms of partnerships globally.


We seek to give primacy to local agents for change. To this end, we will replace all programmes delivered by HelpAge staff and resources on the ground with implementation by partners. This will apply across all our work -humanitarian and long-term development. Going forward, our value is framed around supporting, convening and thought leadership.


A key way of creating value and bringing impact is collaborating across boundaries and by bringing different perspectives, skills and talent together. We will deliver our work through agile teams and a global operating model, with regional roots, to focus on impact and maintain the relationships at the national level to help build collaborations and support others to set their own agendas.


Our Values


At HelpAge International we work hard to achieve our goals together as a team with a clear shared purpose. Our values inform how we work together:




We respect people, value diversity and are committed to equality.




We value and recognise the contribution of our staff and network members, as we put older people at the center of everything we do.




We work alongside network members and others to increase reach, influence and impact. We are committed to a culture of collaboration and building positive relationships.




We are passionate about learning, accountable and work together to find creative solutions.


Everyone who works at HelpAge share our values and are committed to behaviors that demonstrate and support them.




Everyone has a role in creating and sustaining a safe and respectful working environment, where no one comes to any harm or is maltreated. At HelpAge we take our responsibilities very seriously and will take action against wrongdoing. We will do everything we can to ensure that we do not engage people that pose a safeguarding risk and will undertake criminal record checks as required.


Equal Opportunities


HelpAge International is committed to creating an inclusive working environment, promoting and providing equal opportunities and respecting diversity in employment. We welcome applications from all suitably qualified individuals regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. HelpAge encourages people with disabilities to apply and commits to make reasonable accessibility adjustments to workplace, if/as needed – this may depend on country/office location.


How to apply


To apply for a job at HelpAge, please submit the following documents:


  • A cover letter, setting out how you meet the requirements of the job profile. Please use bold headings for each requirement and provide examples.


  • Your current curriculum vitae (3 pages maximum)


  • Three referees, including your most recent employer


To be considered, please read the job description to find out more information and then email your application by email.

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