Website Officer

at International Rescue Committee
Published November 24, 2022
Location London, United Kingdom
Category Computer & IT  
Job Type Full Time  

Description

 

The Website Officer is part of the IRC’s Digital Team and leads on the UK website: Rescue.org/UK. The role is responsible for writing, producing and editing digital web content.

The ideal candidate will be an excellent written story teller and copywriter with a keen eye for detail. They will be an SEO aficionado and use research, data analytics and best SEO practices - including keyword and competitor research, and backlinks - to increase web traffic.

The role will make recommendations to improve existing content on website, from an editorial, UX, and SEO (Search Engine Optimisation) perspective. They will coordinate the management of the Google grant account and work closely with the Marketing Technology team in the roll out of new features and functionality on the site. They will work closely with fundraising colleagues to increase organic revenue.

KEY ACCOUNTABILITIES AND RESPONSIBLITIES

Support the digital strategy that increases traffic and engagement to Rescue.org/UK with support from Digital & Brand Manager
Lead on a Search Engine Optimisation strategy, bringing in external support as required, implementing recommendations in coordination with wider teams
Ideate, develop and write web content to engage our supporters, encourage them to take action, donate and increase organic revenue
Keep abreast of trends, breaking news and emergencies in order to produce reactive content that brings supporters to the IRC
Keep Rescue.org/UK up-to-date - including the home page - and conduct regular audits to ensure accuracy across the site
Adapt and localise content coming from other markets and make relevant changes to website pages when requested
In partnership with local and global fundraising teams, and the CRO specialist, devise tests to ensure the site is optimised for donations and user journeys
With support from the global analytics team, be responsible for best practice and analytics for the site, setting and tracking KPIs, and contributing to reporting including globally and for the UK Board
Oversee the Google Grant, bringing in external support as required

Essential

Skills, Knowledge and Qualifications:

Excellent copywriting and proofreading skills
Experience and knowledge in mobile optimisation of user journeys and websites
Experience in using Google Analytics to report and inform content strategies
Strong organisational and time management skills and the ability to work to deadlines, prioritise and multi-task in a fast paced environment
Ability to work both autonomously and effectively as part of a team, and maintain excellent relationships across the organisation
Willingness to work flexibly in approach to work and/or work time requirements
Committed to IRC values and mandate

Drop files here browse files ...