RBB currently has an established online audience, including approximately 11,400 followers on Instagram, 8,000 followers on Facebook, and 1300 subscribers on Mailchimp. The successful freelancer will be expected to sustain and strengthen these existing audiences while developing appropriate growth, engagement and conversion objectives across prioritised channels.

Due to limited dedicated communications capacity, activity across these platforms has not always been consistent or fully coordinated and has often been shaped by urgent campaigns and operational priorities.

The Founder’s personal digital platforms have historically played a significant role in RBB’s reach, public engagement and fundraising momentum. This role will help determine how founder-led visibility can continue to support RBB while strengthening the reach, credibility and independence of RBB’s institutional channels.

Delivery Priorities: The responsibilities below describe the overall scope of the engagement. Priorities and deliverables will be agreed and phased according to the available time and budget. Regular content creation, publication, channel management and active campaign delivery will remain the core ongoing priorities. Strategic development, partnership-building, systems improvement and longer-term initiatives must be proportionate and must support—not displace—day-to-day delivery.

Key Responsibilities:

1. Strategy Implementation and Continuous Improvement

Become familiar with RBB's existing Digital Communications and Fundraising Audit and Strategy, understanding its objectives, priorities and intended direction in order to implement it effectively.
Analyse audience growth, engagement, website traffic, supporter behaviour and conversion pathways to understand how people move from awareness to engagement and financial support.
Recommend and implement proportionate improvements to the Digital Communications and Fundraising Strategy where learning, organisational priorities or performance data indicate they would strengthen delivery.
Ensure the strategy is proportionate to RBB’s size, capacity and resources and can be actively implemented within the engagement.
Establish practical key performance indicators covering reach, meaningful engagement, audience growth, website activity, donor acquisition, recurring giving and supporter retention.
Recommend which platforms should be prioritised, improved, consolidated or deprioritised.
Translate the agreed strategy into a practical phased delivery plan with clear priorities, actions and timescales.
Implement the strategy through active content production, campaign delivery and channel management from the outset of the engagement. Any strategic review or refinement should take place alongside delivery rather than as a separate preliminary exercise.
2. Content Creation & Channel Management

2.1 Content Production

Independently plan, create, edit and publish high-quality, engaging digital content across RBB's digital platforms, tailoring content to the strengths, audiences and objectives of each platform.
Begin producing and publishing content from the outset of the engagement, without waiting for completion of the wider audit or strategy.
Produce an appropriate mix of digital content according to agreed priorities, which may include:
Instagram posts, Stories, carousel graphics and Reels
Facebook posts, Stories and campaigns
TikTok videos
LinkedIn posts and articles
YouTube Shorts and longer-form videos where appropriate
Website articles, blogs and landing pages (WordPress)
Mailchimp newsletters and email campaigns
Fundraising appeals and donation campaigns
Educational and advocacy content
Project updates and impact stories
Infographics, visual impact summaries and campaign graphics
Quote cards, motion graphics and simple animations
Downloadable digital resources where appropriate
Fundraising page updates, donor email and notes.
Create engaging graphics and branded visual assets using Canva (or equivalent) and edit high-quality short-form videos and Reels using CapCut (or equivalent), ensuring content is optimised for each platform and reflects RBB's visual identity.
Source, develop and produce content using a combination of:
Original RBB field photography and videography
Content supplied by RBB staff, volunteers, community members and partners
Repurposed existing RBB content
Archive photography and video
Ethically sourced stock photography, video and audio
Repurposed third-party content with appropriate permissions and attribution
Graphics, illustrations, animations and motion design where appropriate
The freelancer will be expected to identify, research and develop content ideas proactively establishing a content bank and must not depend on receiving complete captions, scripts, designs or field material from RBB.

Repurpose long-form content into multiple high-quality digital assets, maximising the value and reach of existing content. For example, transforming a single interview, report, field visit or campaign into platform-specific graphics, videos, Reels, blogs, newsletters and social media posts.
Ensure all content is accessible and optimised for each platform, including appropriate formatting, image and video dimensions, captions, subtitles, hashtags, alt text, calls to action and search optimisation where appropriate.
2.2 Channel Management

Take active ownership of RBB's digital platforms, ensuring consistent, high-quality publishing across Instagram, Facebook, TikTok, LinkedIn, YouTube, Mailchimp, Linktree, Fundraising platforms and the RBB website.
Adapt content appropriately for each platform rather than simply duplicating posts, ensuring messaging, tone, format and calls to action are tailored to maximise reach, engagement and fundraising outcomes.
Draft and deliver fundraising appeals, awareness campaigns, advocacy messaging and organisational communications aligned with RBB's Digital Communications Strategy and organisational priorities.
Maintain a consistent publishing rhythm across all agreed digital channels, balancing reactive content with planned campaigns.
Ensure all communications remain consistent with RBB's brand, values, tone of voice and dignity-centred approach to storytelling.
Submit content requiring organisational approval with sufficient time for review and incorporate feedback promptly without unnecessarily delaying publication.
Maintain a clear record of planned, drafted, approved, scheduled and published content.
Suggest and implement the use of ads such as Meta ads or google ads as and when useful. (RBB has a google ads grant)
2.3 Community Engagement

Actively manage audience engagement across digital platforms by responding to comments, direct messages and enquiries where appropriate, fostering a positive, respectful and engaged online community.
Build meaningful relationships with supporters, volunteers, partners, content creators and community members through authentic and timely engagement.
Collaborate with field teams, community members, partners, grassroots organisations, influencers and advocacy platforms to co-create, amplify and share campaign content where appropriate.
Encourage supporter participation through interactive content, community-led storytelling and opportunities for digital advocacy and fundraising.
2.4 Content Planning & Scheduling

Develop and maintain a structured content calendar aligned with RBB's fundraising priorities, awareness campaigns, programme activities and key dates throughout the year.
Plan content proactively while retaining the flexibility to respond quickly to humanitarian emergencies, advocacy opportunities and emerging organisational priorities.
When direct field content is unavailable, delayed, unsafe or inappropriate to share due to operational, safeguarding or contextual considerations, independently develop creative and ethical alternative content. This may include explainers, educational content, archive-based storytelling, impact summaries, campaign narratives, values-led communications, supporter content, graphics, animations, relevant trends and other suitable formats. A lack of new field material should not, by itself, result in prolonged gaps in publication.
Work closely with field teams and organisational leadership to gather timely, accurate and ethically produced content that reflects lived experiences with dignity, informed consent and safeguarding at its core.
Monitor the performance of content across all digital platforms, using analytics and audience insights to continuously improve reach, engagement, supporter growth and fundraising performance.
Stay up to date with emerging social media trends, platform updates, digital storytelling techniques, audience behaviour and best practice. Research successful campaigns, high-performing and viral content, and emerging content formats, identifying opportunities to adapt relevant ideas creatively and ethically for RBB while remaining aligned with the organisation's values, safeguarding principles and brand.
3. Fundraising Campaign Development

Develop and deliver digital fundraising campaigns aligned with RBB’s fundraising strategy, April-to-March planning and financial year, and the Digital Communications and Fundraising Strategy reviewed, refined and implemented through this role.
Design campaigns that guide supporters from awareness and engagement to one-off donations, recurring giving and sustained involvement.
Lead structured strategies for urgent and seasonal appeals (including Ramadan, winter and rapid-response fundraising for Gaza, Greece, Cairo, and other areas of operation), ensuring culturally aware and context-sensitive messaging.
Build evergreen fundraising pathways that strengthen recurring giving and sustained supporter engagement beyond crisis moments.
Identify and optimise conversion pathways across platforms (social media, website, email) to increase engagement, donation completion rates, and supporter growth.
Explore and implement crowdfunding, peer-to-peer, and community-led fundraising initiatives.
Develop clear messaging that balances awareness-raising, advocacy, and financial mobilisation.
Collaborate with field teams and leadership to ensure campaigns reflect operational realities and emerging needs.
Lead end-to-end campaign delivery, from planning and content creation to launch and optimisation.
4. Strategic Partnerships & Public Engagement

Develop and implement a content creator and partnership engagement plan aligned with RBB’s fundraising and advocacy goals.
Build and nurture relationships with values-aligned content creators, artists, community and faith leaders, public figures, grassroots organisations, and advocacy platforms whose audiences align with RBB’s mission.
Develop collaborations that expand reach, strengthen campaigns, and support both awareness-raising and fundraising, while centring dignity-led storytelling and community leadership.
Balance founder-led visibility with strengthening RBB’s institutional platforms to maximise impact, income generation, and long-term independence.
Establish proportionate short-term campaign partnerships and longer-term ambassador relationships that contribute to sustained awareness and financial support.
5. Donor Engagement & Retention

Strengthen relationships with online supporters through personalised communication, targeted email campaigns, and timely updates.
Develop and publish thank-you content and impact communications that demonstrate how donations are used.
Implement strategies to grow recurring giving and encourage sustained supporter engagement.
Work with RBB to ensure that supporter communications are accurate, appropriately segmented and compliant with applicable consent, privacy and marketing requirements.
6. Analytics & Optimisation

Track and analyse the performance of digital communications and fundraising campaigns using relevant tools (e.g. Google Analytics, platform insights), and apply learning to improve reach, engagement, and conversion.
Monitor trends in digital fundraising and communications, recommending and implementing proportionate improvements where appropriate.
Prepare concise quarterly performance reports for RBB leadership and the Board of Trustees, presenting key results, learning, challenges and practical recommendations.
Use performance insights to inform periodic reviews of the Digital Communications and Fundraising Strategy.
7. Crisis & Rapid Response Communications

Rapid-response work will be undertaken within agreed working arrangements and availability. Any expectation of regular out-of-hours availability must be agreed separately in advance.

Develop a clear, practical, and ethically grounded framework for rapid-response digital communications during urgent or evolving situations affecting communities RBB supports.
Deliver timely, accurate, and sensitive communications in response to serious incidents, protection developments, conflict escalations, or high-visibility initiatives that may attract public or media attention.
Ensure all communications prioritise dignity, informed consent, safeguarding, and the safety of community members and field teams.
Advise on tone, positioning, and risk mitigation in politically sensitive or polarised contexts, supporting internal decision-making on when and how to communicate — including when restraint may be appropriate.
Where appropriate, integrate awareness messaging, fundraising appeals, or calls to action aligned with RBB’s values and operational realities.
Maintain organisational credibility, clarity, and ethical integrity during high-visibility or emotionally charged moments.
8. Brand Consistency & Advocacy

Ensure all digital communications reflect RBB’s voice, mission, and values, with consistent messaging and visual identity across platforms.
Strengthen RBB’s storytelling to raise awareness about people affected by displacement, war, injustice, and structural barriers, as well as critical gaps in support.
Collaborate with community members to centre authentic voices and lived experience in campaigns.
Ensure all content adheres to safeguarding, informed consent, and data protection principles, maintaining dignity-centred storytelling and avoiding extractive or sensationalist narratives.
Monitor alignment across platforms to ensure consistency in messaging, tone, and brand assets.
Exercise creativity and sound judgment when content is limited, maintaining integrity while ensuring continued engagement.
Apply RBB’s ethical communications, safeguarding, consent and brand requirements in practice rather than treating them solely as written guidance.
9. Systems & Workflow Development

Develop and implement streamlined internal communications workflows to improve efficiency, clarify roles, and reduce bottlenecks.
Define a realistic and sustainable posting rhythm across prioritised platforms.
Recommend and implement practical planning and scheduling tools where appropriate (e.g. shared planning boards, task management systems, content scheduling platforms) to support coordination and consistency.
Develop and actively use simple templates and processes that improve delivery, reduce bottlenecks and support timely publication. Systems and documentation must remain proportionate and should not become substitutes for content creation and campaign delivery.
Where agreed and where capacity permits, support the recruitment and light-touch coordination of communications volunteers or contributors, ensuring clear responsibilities and appropriate quality control.
Explore proportionate opportunities to strengthen digital reach (e.g. basic paid advertising, platform optimisation, or supporter-led amplification), where aligned with budget and strategy.
Embed systems collaboratively during the contract period to ensure continuity and sustainability beyond the engagement, keeping processes proportionate to RBB’s size and capacity.
Priorities and deliverables within this scope will be agreed and phased with RBB leadership to ensure that they remain proportionate to the available time, budget and organisational capacity. Regular content creation, publication, channel management and campaign delivery will remain the central priorities throughout the engagement.

Essential Requirements

Demonstrable experience independently planning, creating, editing and publishing high-quality multimedia content across multiple digital platforms.
A strong portfolio containing relevant examples of personally produced graphics, short-form videos, Reels, social media content, email communications, campaigns and website content.
Strong hands-on proficiency in Canva and CapCut, or demonstrably equivalent software, with the ability to produce professional visual and short-form video content without relying on a separate designer or editor.
Demonstrated experience developing and actively implementing digital communications and fundraising strategies rather than producing strategy documents alone.
Proven ability to deliver end-to-end digital campaigns, from initial concept and planning through to content production, publication, optimisation and reporting.
Strong storytelling, copywriting and campaign-messaging skills, with excellent written English and the ability to produce clear, compelling, accurate and sensitive communications.
Experience actively managing and growing digital platforms, particularly Instagram, Facebook, TikTok, LinkedIn, email marketing and websites.
Experience aligning awareness-raising and audience engagement with fundraising objectives.
Ability to use analytics and audience insights to make practical improvements to content and campaigns.
Strong organisational, planning and self-management skills, including the ability to manage competing priorities, meet deadlines and maintain a consistent publishing schedule.
Demonstrable creativity, initiative and resourcefulness, including the ability to develop suitable content when direct field material is limited or unavailable.
Ability to work independently and proactively while collaborating effectively with a small, geographically dispersed team.
Understanding of safeguarding, informed consent, data protection and ethical storytelling in humanitarian, crisis or politically sensitive contexts.
Sound judgement and sensitivity when communicating about trauma, conflict, displacement and injustice.
Alignment with RBB’s values and commitment to dignity-centred and community-led approaches.
Digital Platform and Analytics Experience

Applicants must demonstrate strong experience across several of the following platforms and the ability to become confident with RBB’s wider digital systems:

Priority platforms

Instagram
Facebook
TikTok
LinkedIn
Mailchimp
WordPress
Donorbox, Fundraiseup, Launchgood and JustGiving
Meta Business Suite
Additional relevant platforms and tools

YouTube and YouTube Studio
Linktree
Google Analytics
Google Search Console
Meta Ads Manager
Google Ads Manager
Content Creation and Working Tools

Applicants must be confident using:

Canva or a demonstrably equivalent professional design platform;
CapCut or equivalent short-form video-editing software;
a content-scheduling platform such as Later, Buffer or Meta Business Suite;
Google Drive and collaborative working tools.
Experience with Adobe Express or Adobe Creative Cloud is desirable.

Desirable Requirements

Experience working with grassroots or community-led organisations.
Experience working in humanitarian, displacement, conflict or politically sensitive contexts.
Experience designing seasonal or faith-based fundraising campaigns (e.g. Ramadan).
Experience building or managing influencer or partnership collaborations.
Basic photography and videography skills for social media content (using mobile or accessible tools).
Familiarity with collaborative planning tools (e.g. Slack, Asana, Trello or similar).
Relevant professional training or educational background in communications, marketing, digital media, fundraising, social sciences, migration studies or a related field, or equivalent professional experience.
Additional languages (e.g. Arabic, Greek).

Please email the following using the subject line Application – Freelance Digital Communications Lead:

A brief cover letter explaining:
your interest in the role;
how your experience aligns with RBB’s mission;
your availability and earliest possible start date;
your proposed standard day rate (based on an 8-hour working day), or hourly rate if you prefer to quote on that basis;
the number of days per week you recommend for delivering the role; and
how you would balance hands-on content delivery with strategy, analytics and longer-term development.
Your CV